Meet Cel, your AI beauty expert

Cel uses advanced AI to give personalised beauty advice and product recommendations at scale. Welcome to the future of beauty.

Personalised beauty,
powered by AI

Our advanced AI analyses each customer's unique facial features, skin tone, texture, and concerns to deliver tailored product recommendations and beauty routines.

Cel’s next-gen AI technology

Our tailored recommendations use proprietary AI to understand each user's unique beauty profile, skin type, lifestyle and preferences to surface products they are highly likely to love and buy. This translates to increased basket sizes and revenue for our retail partners.

Cel — The future of personalised beauty is here

Try Cel now