Welcome to the
future of wellness.
Meet Cel.

Cel uses advanced AI to give personalised beauty advice and product recommendations at scale.

Apply to join Cel
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Technology

Personalised wellness, powered by community

Our AI learns from community wisdom and real interactions to deliver tailored guidance for your unique wellness journey and self-care routines.

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Chat showing how Cel AI can recommend products

Personal wellness advisor platform

We use AI to understand each user's unique wellness needs, lifestyle and goals to surface guidance they can trust and embrace.

AI-powered affiliate marketing

Increased discoverability, basket sizes and revenue for our retail partners. Cel's wellness database includes over 100k affiliate products from trusted brands that support your journey.

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Over 100k products from

For anything wellness.
Just ask Cel.

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