Welcome to the
future of beauty.
Meet Cel.

Cel uses advanced AI to give personalised beauty advice and product recommendations at scale.

Apply to join Cel
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Personalised beauty,
powered by AI

Our advanced AI analyses each customer's unique features, skin tone, texture, and concerns to deliver tailored product recommendations and beauty routines.

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Chat showing how Cel AI can recommend products

Personal shopper chatbot platform

We use AI to understand each user's unique beauty profile, lifestyle and preferences to surface products they are highly likely to love and buy.

AI-powered affiliate marketing

Increased discoverability, basket sizes and revenue for our retail partners. Cel’s product database includes over 100k affiliate products from all major brands.

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Over 100k products from

For anything beauty.
Just ask Cel.

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