Welcome to the
future of wellness.
Meet Cel.
Cel uses advanced AI to give personalised beauty advice and product recommendations at scale.
Technology
Personalised wellness, powered by community
Our AI learns from community wisdom and real interactions to deliver tailored guidance for your unique wellness journey and self-care routines.
Personal wellness advisor platform
We use AI to understand each user's unique wellness needs, lifestyle and goals to surface guidance they can trust and embrace.
AI-powered affiliate marketing
Increased discoverability, basket sizes and revenue for our retail partners. Cel's wellness database includes over 100k affiliate products from trusted brands that support your journey.
Over 100k products from
For anything wellness.
Just ask Cel.
